Saturday, 23 April 2011

Drinkers can't tell difference between Expensive and Cheap Wine.

A Blind wine-tasting test held at the UK found that volunteers where unable to distinguish between cheao and expensive wine in a blind test.
They survey of 578 wine-tasters found that on average people could tell the good wine from the cheap wine no more than if they simply guessed.
The study found that the people could only distinguish the good from the cheap wine 53% of the time, which suggest a 50/50 chance to get the answer right. The same odds of flipping a coin.

A psychologist who conducted the survey said: ''people just could not tell the difference between cheap and expensive wine. When you know the answer, you fool yourself into thinking you would be able to tell the difference, but most people simply cant''.


You would expect that you should be able to tell the difference with expensive wine, since you pay so much for it.
So the question is what is really going here? There is a MASSIVE wine industry out there. But if most people cannot tell the cheap from expensive why are they paying so much for a bottle? Its an idea that i have paid allot for this wine therefor it must be better quality, but the above survey proofs this to be wrong.

The value was placed on these bottles by people. The few who are ''trained'' tells you that this particular bottle is of high quality according to this and that texture and smell, but they were trained as well, by other people. So they trained their taste-buds to familiarize specific attributes and according to the perception and memory of what they learned they will make a judgment on the quality.    
 You cant tell the difference, but as long as you pay ALLOT for it then you can.

So it is based on perception.  You change you perception you change your world.

We can change our perception about money - its just paper and numbers. We can change it so that we are able to give everybody in this world equal opportunity to live a dignified life.
That we don't have to survive and fight our whole lives just to keep hunger away while people sit and drink ''expensive'' wine pretending the world is OK.

We do that with a Equal Money System where we can put value back to where it belongs - In Life, All Life.